![Yesterday 5:22 PM CASE FILE 001.docx Document Our frst Case File. Let's create the template in WordPress I have the Single Template in the Site Builder and the CSS in the theme/appreance Do we need to pause and clean up the Categories? I couldn't find it except in the SEO Snippet Editor NOT there. ah! Silly WP. Works! Oh, this works. A lot. It feels like the Case File: warm, ordinary, thoughtful, slightly stalled—not “woman suffering from mysterious fatigue.” And the 3:2 composition is perfect for the featured-image slot we built. My only tweak would be one 2:07, not two. The clock is enough. Having 2:07 PM huge on the laptop and on the clock makes the concept feel a little AI-literal. I’d rather the laptop look like someone was actually working—document, spreadsheet, research tabs, whatever—and let the little clock quietly tell the joke. I’d also probably lose the crumpled tissue. It edges the scene toward sick rather than afternoon slump. Everything else—the forgotten coffee, water, notebook, papers, afternoon light—is excellent. So my ideal edit is simply: Keep this exact image and composition. Replace the large 2:07 PM on the laptop with a believable work screen, remove the crumpled tissue, and leave the desk clock showing 2:07 PM. Everything else unchanged. Then I’d call Case File 001’s featured image done. Hmmm....no moxiemart branding on the image at all? I’d keep the actual featured image unbranded. Not because branding doesn’t matter, but because on the Case File page the image is already sitting under MoxieMart + CASE FILE + title + deck. Putting a logo or “MoxieMart” inside the photograph would start making it feel like a social graphic instead of an editorial photograph. And right now we specifically said we are not building for social first. What I would do is let the template provide the branding around the image, not bake it into every image file. That gives us the editorial-magazine feel: CASE FILE Case File 001: The 2 PM Crash deck [beautiful photograph] That is already unmistakably MoxieMart on the website. For images that later become Pinterest/social/email assets, those can get a small MoxieMart mark, title treatment, URL, etc., because they may travel around without the page wrapped around them. So I’d establish this rule: Website featured image = clean photograph, no logo or text. Promotional/share graphic = branded. That also saves you from having to brand every single image before uploading it, which is exactly the sort of friction we’re trying to remove. alt text please Warm afternoon desk with laptop, coffee, notebook, water, and a clock reading 2:07 PM, illustrating a midafternoon energy crash.](https://moxiemart.com/wp-content/uploads/2026/08/why-am-I-tired-every-afternoon_moxiemart-1024x683.jpg)
Case File 001: The 2 PM Crash
The afternoon dip is real. The more interesting question is what turns an ordinary lull into a full-body shutdown.
Case File 001: The 2 PM Crash Read More »
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