Meet Your
Midlife Health
Coach
Feel seen. Be supported.
Start fresh – exactly where you are.
Hello, I’m Joni
Certified health coach.
Lifelong caregiver. Midlife rebel.
I created MoxieMart as a rebellion against burnout and beige.
After years of holding it all together for everyone else—and nearly losing myself in the process—I reclaimed my health, my spark, and my voice.
Now I help women do the same.
Whether you’re new to wellness or starting over (again), I’ll meet you where you are.
“Nutrition is the only science where two completely opposite things can both be proven true.”
That’s the beauty of bio-individuality—and why one-size-fits-all never fits anyone well.
What I Believe
These six truths guide every product, program, and post you’ll find at MoxieMart.
No One-Size Fits All
You’re not a formula – your healing should be personal, not prescriptive.
Gut Health Is Central
When the gut thrives, so does your mood, energy, and immune strength.
Guidance Without Guilt
No shame. No rules.
Just doable steps that work in the real world.
Reset, Don’t Restrict
Lasting change starts with nourishment – not another burnout plan.
You Can Reclaim Midlife
You’re not fading – you’re just getting started, with clarity and purpose.
Science Meets Soul
Real support, rooted in science, and the soul level care you deserve.
Coaching That’s Grounded, Practical,
And a Little Bit Sassy
You don’t need a guru. You need a guide who gets it.
No cookie-cutter plans. No guilt trips. Just real-world wellness for real women—designed to fit your life, not hijack it.
Together, we ditch the dogma and focus on what actually works—for your body, your brain, and your big goals.